Monday, August 25, 2008

Stainmaster and Shaw Carpet Cushion (Padding)

Much has been written about the importance of quality carpet cushion. Good or better carpet padding provides both acoustical and insulative properties as well as adding longevity to your carpet investment. Some carpet cushions will go a step or 2 farther by increasing your carpet manufacturer's warranty.

Stainmaster carpet cushion (when used under stainmaster carpet) will add years to the Stainmaster carpet wear warranty. It will add 3 years wear protection to carpets made of Stainmaster nylon and 5 years to the wear warranty of carpets made of Stainmaster Ultralife nylon.

Shaw Industries produces 2 exceptional carpet cushions. Premium Touch 6lb carpet cushion and Ultimate Touch 8lb carpet cushion. If you use either of these carpet pads under a Shaw residential carpet, Shaw Industries will double (that's double) the wear warranty of that particular carpet. Shaw apparrently has great condidence in both their carpet and carpet cushion.

Carpet cushion by both manufacturers are available at American Carpet Wholesalers. When purchasing carpet, be sure to ask about these carpet life saving paddings.

Thursday, August 21, 2008

INC Magazine Recognition

For the second year in a row, INC magazine has recognized American Carpet Wholesalers of Georgia as one of the fastest growing companies in America. Last year we were number 4060 on a list of 5000 and this year we improved our market position by coming in at 3489 on the list.

With so many bankruptcies and company failures, how did we manage to not only stay on the list, but also improve our ranking. It is the attitude of our team members. They believe without question that our company is the best. It is our customers who have given us such great customer reviews and recommended our company to family and friends. It is offering a great value on name brand floors at a time when getting the most for your dollar is important. It is our suppliers who have continued to support us. It is all of these things and more that helps this company continue to thrive and outpace the competition.

Last year we were honored to be named to list. This year we are honored, humbled, and very thankful for the recognition. It would not be possible without great team members. Congratulations belong to them.

Tuesday, August 5, 2008

Questions about Carpet Brands and Styles

Some customers get confused when shopping locally at local home centers and at different retails stores on mill labels:

Karen S. of Sioux City, IA wrote:

I'm looking to carpet 3 bedrooms in my home. I found a great color at a local home center (name omitted) and at another(name omitted), It had the same manufacturer's name but the pattern names were different. I know it was the same because the color was so unique. Why were the names different and why can't I find either on your site?

Karen S------

Hello Karen,

The manufacturers do this so as to give each dealer a unique product to prevent price wars and protect the profit margin of not just the home centers but also of the retail flooring stores that do battle daily with the big box stores in your area. It is understandable from a cost of inventory standpoint of the manufacturers. They use a master inventory number for the product and when an order is placed, simply label it for the ordering stores sample name. It is a common practice and all mills do it. From a consumers standpoint, it hinders comparison shopping. This is referred to as a "Private Label".

Why can't you find it on our site? It's probably there or on one of our price lists, but as the name assigned to our account. Usually, but not always, there is nothing unique about the carpet. Manufacturing specifications of a carpet are limited. With enough specifications and our experience in dealing with carpet, we can usually identify it as one of our products and provide you with a competitive price quote.

I hope I have cleared up some of the confusion and I our staff is available to try indentify the carpet and give you the best deal for your money.


Jerry Bryson
ACWG, Inc.

Friday, August 1, 2008

It was July - So what happened?

For as long as I can remember, July has been the worst month of the year for floor covering sales. "It's July, you may as well take a vacation," was the phrase most oft used in our industry. In years before the whole town of Dalton, GA shut down. Restaurants, dry cleaners, tire dealers, it did not matter. The whole town was on vacation. There are over 100 carpet outlets here, and the majority closed for the week of July 4th. Sales were miserable and the state of the economy was not a factor.

Dalton Georgia Carpet Outlets have long been famous for floor covering discounts and wholesale carpet prices. So famous in fact that "The Today Show" broadcast live from the area as the place to buy floor coverings. People would drive from 100's of miles away to buy floor covering. But not in July.

Normally when the calender shows July 1, I go into a state of depression. There are only meager sales but the overhead keeps on rolling. This year was no different July came and I made adjustments to expenses to try and minimize the pain. But wait, the first week was good and then the second week was OK. The third week was great and so was the fourth. This was something I had never witnessed, a great month of July! In fact I had to go back 2 years to find any month that American Carpet Wholesalers had more sales. So what happened to make July 2008 such a great month?

Nothing really stands out. No single product really stood out as the reason. No extra large sales. I spent less on advertising. The only thing I see at present is we had a tremendous amount of customer referrals, which relates directly to my previous post about customer reviews and doing the right thing.

Accolades must be given to our whole team. Sales, customer relations and order fulfillment. I have previously stated our team was the best and this just reaffirms my belief. Needless to say, I am a happy camper and so are my creditors!
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